Ed Sheeran has used a home footage style to create his music
video. The music video is called Photograph this gives the viewer an indication
of what the video is going to be about. This is a very effective style to use
as this allows the artist to use their video to show their life and the style
that they want to be seen in relation to. Throughout this video he has used
various different home videos of himself and his family. He has mainly ordered
them in chronological order this is so the viewer is able to see a sort of time
line through the years of Ed Sheeran’s life. In the videos he has used they mainly
consist of videos showing him playing and learning musical instruments. This is
effective as it shows the audience that he has always enjoyed playing music. The
video consists of videos and no footage of him or anyone singing along to the
lyrics. By making the main focus of the video the Images and the video themselves
as the main focus point this make it more effective to the viewer. This is a
very different style compared to other music videos. This is because there are
not many other artists that have created videos like this one. By creating a
music video that is different and stand out from the crowd this enables Ed
Sheeran to attract his fans on a much more personal basis. This is because by
showing this footage to others it makes his fans feel more in touch with him. This
allows the audience to feel connected with him and his music videos. At the end
of the video it finishes with a video of Ed Sheeran going onto stage at a
concert. It then jumps back to home video and you can hear his dad saying to
him ‘are you at the top of the mountain’ this relates to the video as it shows
him making to and becoming a musician like he has always wanted.
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