Performance base video is where the band is the main focus of the video this is done like it is a concert. in some cases it consists of the band just being stood there singing the song either on a stage or in front of the camera.
A good example of this would be Royal Bloods music video Little Monster. This is because throughout this video they are the main center feature and it is focusing on them.
Narrative base video is where there is a story line based around the video. This is so there is a different meaning besides the music. This important as it gives certain bands a different edge comped to others.
A good example of this would be Rudimentals music video Free ft. Emile Sande. This is because there is a main story line behind the video. They do this with most of their videos.
Concept base music video is where the video is there to advertise the artist there is not bold meaning behind it it is just used to show the artist and allows the viewer to make their own assumptions of what the main meaning could be.
A good example of this would be Radioheads music video Just. this has been used to show the band themselves and is used so they do not to make a detailed music video
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