Audition Poster

 

We have chosen to deign an auditions poster to allow us to find people who are happy to be in our music video. By doing this it allows us to get people who are happy to do this video and are good at dancing and acting. this has enabled us to receive a wide range of people who have lots of different skills and are able to contribute to the video. this is good because we are able to chose who has the style that we want to use in the video.

Questionnaire and audience survey

https://www.surveymonkey.com/r/?sm=RqsqV0Lykvc6D44tcQ9R%2f%2bBKDuBOG4ynrK8QnkWEqAZz%2bCuAFqWJL7eYmNELvXjVRUHqo5pxVZhbTiQk229A8F2g0PHDry4qSbBuicT961k%3d

Location shots

Locations from Sophie Spink

For my locations shots I will be using different shots of out doo scenery and forests. This is important because I will be using long shots to show the various and different setting that I will be filming and taking photos in. I will use shots from Richmond River and the surrounding fields and the castle area I think that these will be ideal places to use because of the good quality lighting and the clears style of setting that is ill be able to use.

I will use lakes and foot paths to create a video with the friends and family shots because this means that I will be able to create a realistic setting that will allow the viewer to relate to the video and the content of it.

The use of long paths, bridges and roads are important because this allows me create a video that will have constant movement and traveling this I key because the main style of the video will be moving forward and going places which will be simple to achieve with shots like these on slide 4 and 5 which consist of pathways and wooded areas.

Slides 6 and 7 consist of holiday shots of beaches and other bright well lit photos and videos. I think that by using these shots it is important because this allows me to create a video that shows traveling and movement of people. This is useful because by using different shots from different parts of the world this means that I can create a video that has constant motion from place to place.

Audience feedback from mock up and survey

1. What genre do you tend to choose?

Indie

Rock

Alternative

Electronic

Other (please specify)

* 2. How old are you?

15-20

20-25

25-30

30+

* 3. How often do you watch music videos?

Daily

When I you hear a new song

Weekly

Rarely

* 4. Do you go to many live performances?

Yes

No

* 5. What platforms do you watch music videos off?

YouTube

ITunes

VEVO

* 6. What TV channel do you watch music on?

4 Music

MTV

Capital TV

POP Planet

* 7. What radio station do you listen to?

Capital

Radio 1

TFM

Classical

Radio 4

Radio 2

From the use of a survey I have been able to find out that over 73% of people chose Alternative music as their favorite genre this shows that the style of our music video is ideal to appeal to the wider audience of 15-20 year olds that our survey has appealed to. we have looked into the different platforms that people view their music videos on I think that the majority of the people that watch music videos daily use YouTube as their main platform and over 85% of people watch music videos on 4 Music. this shows that they are watching some mainstream music daily. also the main radio station that was listened to by 15-20 year olds were Radio 1 and capital this shows that the main style of music that they listen to s modern chart music. this shows us that the style and song that we have chosen is ideal as a chart style music that will appeal to the 15-20 year old target audience that we will be designing our music video for.

Costume design

Costume and make up evidence (pp) from Sophie Spink

My Analysis

For the costume design we will be using g very basic styles that are mainly winter style clothing. Within this some of the makeup style that I want to uses is featured on the second slide the close up shot of the face shows the main style of makeup that I want to achieve. There will be basic makeup with bold lips and eyebrows this is shown in the bottom right phot on this slide.

On slide 3 it shows a blanket scarf this style is important because this helps to create the relaxed feel to the video and the style that I am trying to achieve. In slide 4 it shows the style of hair and makeup that I am wanting to achieve.

Slide 5 consists of the type of makeup hair and costume that I desire. This means that I can use props such as the umbrella to achieve the winter and autumnal setting. The beige and cream coloured clothing in theses shots is relevant because this links to the muted style of clothing that I am trying to achieve.

With slides 6,7 and 8 these are good photos as this will be similar to the setting that I am aiming for and the style of clothing and makeup. I think that the styles within these shots is import because this has allowed me to get a feel for how the video is going to look. I think that the centre shot of the 8^th slide is effective this is because the setting and the wide shot is effective because this enabling the viewer to have a full view of the person and their surroundings. This is effective because this means that video will have a clear setting within each shot.

Slide 9 is showing the main style of male clothing that we will be using with our music video. There will be mainly jumper’s jeans and boots. This is important because the central phot will link to the photos on slide 5 this is because the matching colour scheme of cream will be effective and will subtly make the video flow together and be effective.

Slides 10 and 11 are good because of the use of props that enables the video to have different features within it that makes it much more effective. The uses of props such as scarfs is import because this creates the style of winter and colder weather that I am trying to achieve.

Possible music video storyboard

Story board for media (pp) from Sophie Spink

For my music video I need the different shots to match with the lyrics. This will allow me to create a video that will flow together seamlessly. This is a key element in the intention to make sure that the viewer seems genuine and will go with the song its self.

The opening verse of the song is ‘On The Road Again’ this is a key element because this is after the long instrumental at the start of the song. This is the opening verse therefore this needs to link with the video and what is being shown. The intention of this video is t chow lo6ts of different shots from different places in the world. This is going to be a moving shot of roads and a highway. This is a key element because this is because the video that will be showing a journey which is subtly intended in the opening scene of this video.

The second verse of the song begins with ‘It’s So Magical Feeling’ this is a good part of the song to change the style of the shot this will be changed to either a firework footage or a sun setting I think that these will be best matched to the lyrics as this is showing something that is mesmerising and attention grabbing which will be important within the music video as this will help to make the video more captivating.

The chorus is the main part of the song. I will not be using similar or the same shots within this part of the video even though the Lyricas are the same. Using various different shots within this part of the video is import because this will be where the most of the shots will be fit in. this will include lots of different shots that have minimal theme. This is import because this is how we are going to create a video with a different feeling at each clip or shot.

In verse 4 it says ‘It’s the Best of the Worlds Feeling, Like Nothing Can Go Wrong’. This is important because this will consist of shots of couples are people together including friends. This is important because this will display the ‘honeymoon phase’ that will be portrayed within the video. There will be various scenery and landscape shots including shots of people in friendships and relationships allowing the video to have something that create a moving forward feeling.

Again the chorus will have lots of different shot in it this is going to include more photos and videos of people and friendships and how they are developing and moving forwards with the video and the song. This is important because it links to the opening lyrics ‘On The Road Again’ this is showing how the video and everything g in it is moving forward.

As the lyrics and the music begin to slow down I will you slower transitions between shots and making them fade will be a good effect to use because this means that the visuals will slow down with the lyrics. In the final lyrics it says ‘and its whistling’ this is the ending of the video and where I will be using the shot above with the four friends and as the song comes to the end I will have one of the people move towards the camera and take it out of the photographers hands. I think that it will then go black and this will be the end of the video.

Treatment for music video

Music video treatment

For my final project for my A Level media studies I will be creating a music video to go along with an existing song. I will be in a group with two other people within my class. I will be using the song Pumpin’ Blood by NoNoNo. I have chosen this song as it has the style of melody and lyrics that I am looking for when it comes to making the video.

The genre of my music video is alternative rock. This is the same genre as the song this is because this will be an ideal genre for me to replicate into a fitting music video.

The duration of my project is the whole school year. This means that I am able to design develop and produce my video over the duration of the school year. The duration of the music video will be 3.38 minutes from start to finish this is allowing me to use the whole song for the video and not miss out any features from it.

The main target audience from my music video 1ill be 16-25 year olds of both genders this is because this main style of music appeals to them the most. I think that my video will appeal to both male and females as it will have an even style throughout that is done constantly relating to one gender.

The outline of my project mainly includes the planning, development and the producing of my music video. The planning for my music video will take the longest as this is the most important part. This is the part that allows me to choose a song and helps me develop my music video knowledge and this will help me to understand who my target audience is and what they want. The development stage will allow me to find out how I can change the music or the video in any way that will make out what I want. I believe that the development stage means I can adapt the song to a style that I and the audience wants. The producing will allow my music video to come together this will be where I film the shots and put them together with the music to make the complete video. This will be difficult as I will have to make sure that the whole video flows together well with the music and none of the features are out of place.

I think that there will be two main characters that the video focuses on however there will be a lot of side and peripheral characters that will not be in the centre focus of the video. I think that there will be the two main characters and then there will be the ‘friends’ of them and they will feature within parts of the music video.

The lighting within the music video will be very different according to each shot. This is because different shots will be taken in different settings which will result in there being a different style throughout the video. Some of the shots will be bright and well-lit and this will be reflected in the relation to the lyrics and melody of the music video. Some of the shots will be filmed at night. For example if there were fireworks and this style of light will be used to create a specific style of lighting and setting.

 

There will be lots of different camera movements there will be shots showing up close images and videos of the actor’s faces and the expressions that they have on them. There will also be lots of wide angled shots showing the scenery and the place that the video is set in this will be done to create a setting for the video allowing the viewer to develop their own opinion and desired style of the video that they develop form it.

The editing with the video will be a continuous movement of lots of different shots showing the friendship and the video developing. This is a key feature as this is what the video is going to be based upon. There will be a smooth transition between each shot showing how one jumps to another shot of the actors doing someht9ing and the actions that they are placing. There will be some editing to the videos and photos this is because they will be changed and altered to allow them to look different and have a style that matches the desired genre of our music video. There will be similar if not the same filters and editing programs used on the music video this is because we want the style of the music video to flow smoothly.

The setting of the music video will be various different shot. These will be filmed in different locations this is important this is because it can show how the relationship between the two people and the friends is traveling. It is important to have different locations as this will allow people form various places to relate to the video.

The actors within my music video will mainly be friends and people in relationships. I think that this is key as this allows the viewer to have something to relate to. I believe that this is an important factor because by having people that you are able to relate to makes the video stand out more and appeal to more people as they know what is happening and how it can potentially affect them.

 

The prop used within the music video will be mainly be the actors and the setting. This is because by not including many props this allows thereto be a focus point within the video which is the people themselves. I think that if props were to be used it would mainly be things like umbrellas this is because of the wintery and more autumnal style that we are going form when creating our music video.

The costume style will be very basic and will consist of various different style of clothing. This is because of the different settings that it will be filmed in. there is an autumnal and winter style throughout the video with features of summer. These will consist of very different styles of clothing. This will be used to reflect the setting and the location that the video is going to be filmed in allowing the viewer to make their own judgement of what is going on and how the video comes together.

We will be using the song Pumpin Blood by NoNoNo this is because we believe that this song will be the best and most simple for use to create a video to. We think that by using the original song this will allow us to create a fitting video that will go well with the sound piece. This song is good for us to use because it has a very simple style and throughout there are features that will allow us to create a video style to match them. This is because will will be able to combine different shots that have different style meaning that for the more upbeat parts of the video we will be able to reflect this within the video and do the same for the more slow and instrumental parts of the song.

There will be not editing to the lyrics or the music of the video we will be using the original song. There will be no speaking from the actors used within the video. There may be short features within the music video where you may hear laughing form the actors allowing the viewer to hear and see these parts. By having visuals that link to the sound and music this will help to create our video and make it flow in order.

I think that this idea is the best for my music video this is because I will be able to recreate a video that will link with the lyrics and will flow smoothly. I think that with the style of music and genre of actors and filming I am going to use I believe that this will be the most ideal video for me to recreate. This is because I will be able to use my surrounding are and the style of town that I live in to my advantage this is because it will match with the basic style and genre that I am aiming for with my music video.

Phillip Phillips music video Gone Gone Gone will be the best video for me to receive inspiration from this is because within his video he uses lots of changing shots of different locations and time frames I think that this will be one of the main video s that I will use for inspiration. I will also use the style of Ed Sheerans video photograph this is because within his video he use lots of different shots showing how he has grown up and developed. I think that by using chronological shots this will allow me to create a video that moves along in time with the song and this will appeal to the viewer as they will feel like they are moving along with the song.

 

 

 

 

 

Analysis of lyrics from NoNoNo Pumpin Blood

I am using the song Pumpin Blood by NoNoNo. I think that these are the best lyrics and ,melody for me to use as this genre and style of music is up beat and as an indie rock style to it. This will make it easier to create a music video that is in beat and goes well with it.
 

Hey ho on the road again
Moving on, forward
Sticks and stones, won't break the bones
We're in the car... on a highway
 The lyrics from the music video go well with the visuals this  is shown in the reopening sequence. this is because the opening lyrics are 'on the road again' this is reflected in the visuals this is because it begins to show two people moving forward together through the video.
It's so magical feeling, that no one's got a hold
You're a catalyst to your own, happiness you know
Catalyst is where there is a chemical reaction. This is said within the video as it says 'your a catalyst to your own happiness' this means that you are the creator of your own happiness. this is reflected in the video when the man in the video is shouting at the woman.
 Cause it's your heart, it's alive
It's pumping blood
It's your heart, it's alive
It's pumping blood
And the whole wide world is whistling
And it's whistling
The lyrics match the visuals within the chorus this I because as the music becomes faster paced as does the visuals. this shows the female singer and the band playing in a set up location that looks like a beach like they are at a concert. Hey ho on the run again
Drive is strong, onward
Stick and stones won't take his course
Sky got the part, in the front seat
The main theme throughout the video consists of the movement of the relationship between the two people. this is show along with the images this is because it says 'drive is strong, onward' this is showing how the motivation for the relationship is strong and how it is moving them forward.
 It's the best of world's feeling, like nothing can go wrong
You're the decider of the world you'll get to know
It shows the man on his own with a rabbit this shows him walking out of the house and away from it. it then says 'your the decider of the world you get to know' this is showing how your own decisions are what dictate your future this is reflected in the video because it shows the man on his own because of what he has done.
Cause it's your heart, it's alive
It's pumping blood
It's your heart, it's alive
It's pumping blood
And the whole wide world is whistling
It says within the chorus that 'its your heart its alive' this is showing how the whole video and lyrics are based upon being alive and doing something with your life. displayed within the other lyrics as it says 'your a catalyst to your own happiness'.
Hey ho on the road again
On the highway, on the highway
Hey ho on the road again
On the highway, on the highway
It then changes to the lyrics 'hey ho on the road again' this is saying how there has been constant traveling within the video, lyrics and what seems to be the relationship. this is effective and reaches out to the video as it shows there is a constant journey. Cause it's your heart, it's alive
It's pumping blood
And it's your heart, it's alive
It's pumping blood
And the whole wide world is whistling
The main chorus consists of lyrics saying how your heart s pumpin blood. this is displaying how you are alive and how your heart is alive and so you should also be alive. this is reflected in the video as it constantly shows people living and moving forward together. And it's whistling,
And it's whistling,
And it's whistling
Another meaning for whistling is wishing and expecting something this is linked to the video as it is showing how the meaning of the video is for something to happen and how the heart is wishing for something to happen.

Overall the main lyrics within the song are and its whistling' this could mean that the heart is which for something and is expecting there to be something that will happen. this is effective because it shows ho the heart is constantly anticipating and wanting something to happen. how it says 'its alive' and this makes the viewer think that it has its own through and want to do its won thing and how is whistling for attention and how it is wishing to do something important.

Possible Costumes

For the costume design there will be a basic style of clothing that have a consistent colour theme this will help the video to flow and come together as a whole. I believe that by having clothing that matches with the scenery and seasons that are autumn and winter will be effective as this will help the visuals and lyrics come together well. These neutral and dark colour will help the video to be effective this is because when there is a main person that is needed to be focused on they can be dressed in bolder colours to make them stand out. An example could be if there was a single person that the video is focusing on they could be dressed in a white dress or white shirt. This would help them to stand out from the video and the other actors in it. The main style of clothing will be a wintery this will consist of oversized coats, scarves and boots. There will be knee high socks on the girls and jackets and scarves on the guys. This will help set the scene for the music video by showing the audience that there is a cold feel.

http://www.polyvore.com/boyfriend_coat/set?id=113688020

 

I think that the girls style of clothing on this website is good, this is because it consists of a much more modern style which has lots of simplistic and effective items within the outfit. I think that this is good to use inspiration from because this will enable me to have a video that is effective and will allow the video to have certain features to stand out more than other features within the while music video.

Possible Locations

For my location I will use a rural setting for the majority of the music video with a few urban and city setting throughout. I think that most of the shots will be in woodland and lakes and an outdoor style to it this is because it will go well with the lyrics that I have chosen but also this style will be easy to achieve because of the area that I live in. I think that the style of woodland and lakes will help me to achieve the style of going on walks with friends. This is going to be a key feature within my music video because the main focus will be relationships and friendships. By having a few urban and city setting photos and images in the music video this will display how the friendships and relationships are traveling along with the music video. By using city centres and other urban setting such as train and car journeys this will be effective as it shows the people and friends traveling together. I will use events such as bonfire nights and other events such as potentially gigs and concerts as this will give another depth to the video.

Brainstorm of music videos

I have used lots of very different style of music videos as inspiration. I have used the different genres and styles of music videos to make the video stand out and be different. the use of different styles and genres this has allowed me to develop and widen my knowledge of music videos and the style that I want to create. The base that I want to use for my music video will be a narrative base this is because this will allow my music video to tell a story along with the music.

 

Claude Levi Strauss

Claude Levi Strass was a French anthropologist he has received many different awards from university's and institutions honouring what he has done in the anthropology field.

Claude Levi Strass believed that all stories are moved forward by conflict. This conflict is caused between the characters and the events within the story itself who oppose each other. He believed that our understanding of a story comes from our understanding of binary opposites within the story.

Binary opposites can be about people and other things also. These are examples:

Male – Female

Positive – Negative

Young – Old

Cold – Hot

Black – White

Good – Evil

Boy – Girl

Strong – Weak

War - Peace

Propp's Character theory

Vladimir Propp has developed a character theory he used this so he could study media texts and productions. He says that there are 7 broad charter types within the 100 tales that he analysis. He knew that theses color be reflected into many forms of media.

1. The villain (struggles against the hero)
2. The donor (prepares the hero or gives the hero some magical object)
3. The (magical) helper (helps the hero in the quest)
4. The princess (person the hero marries, often sought for during the narrative)
5. The false hero (perceived as good character in beginning but emerges as evil)
6. The dispatcher (character who makes the lack known and sends the hero off)
7. The hero [AKA victim/seeker/paladin/winner, reacts to the donor, weds the princess