"I wanted the video to feel generational, not just about the present, but the people before us that paved the way," says the director Joseph Toman, It has interspersed shots of Phillips singing with grainy home video footage spanning decades to tell the story of love and family and the human experience. "It's a celebration of life, and hopefully a piece that everyone can find something in to relate to.” Phillip Phillips
At the start of the music video, there is an old video tape of photos of family’s in a black and white edit with and old footage edit on it to show the past is as important as the present. Phillip believes that family, friends and love is the most important thing in this world. Throughout the music video there is lots of random shots of different people in their home at different times, showing that memories are important as they will stay with you forever. However there is one girl that the camera always flicks back too suggesting that Phillip will always love her no matter what. He is willing to do anything for his love as in the lyrics he says “when life leaves you high and dry”, “lie, cheat, beg, bribe” and even the last line of the song says “I love you long after you're gone gone gone” This shows his dedication to his love and he will do anything for her, therefore in the music video it always comes back to her. Also he has shots of different couples with different ages to show that he wants his love to be for eternity and be like all the couples he’s filmed.
From the editing, we are able to tell that the director wanted it to be from the camera’s point of view, for example for the boy to filming the girl running, smiling or looking back at the camera
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