This particular music video uses a narrative structure throughout the video and there is no performance from Ed Sheeran himself in the video. The video is constructed in a circular way, as the video starts at the end. This attracts an audience as they want to learn about the girl and see what her story is. The video seems to tell the story from another persons perspective, someone watching over the girl and her life. The target audience for this video I would say is a younger generation as Ed Sheeran is a young artist and the video features a young girl. I think the age range the video is aimed at would be between 15-25. The song is about drugs and dealing with addiction and the effect drugs can have on a young life.
The music video begins after it has been made clear to the audience that the girl has died because of her addiction to drugs. This scene is shot in colour and the rest of the video is in black and white, this could show that she is finally happy and in peace. The music itself finally starts and as it does we see a shot of the girl, alive, lying wrapped in a sleeping bag on a park bench. This tells us more about her as a character and suggests to us she may be homeless and have little money. This is how the audience realises that she is the protagonist and so the main feature of the music video.
We are shown that the trees have no leaves on them by this long shot, which shows the audience that it is autumn and so builds a further feeling of sympathy for her as we then know she will be very cold.
We then see a close up of her pulling the blankets further round her, trying to keep warm, which further creates a feeling of sympathy and leaves the audience asking questions like what happened to her?
The mise-en-scene also helps to tell the girls story as the girl looks bedraggled wearing ripped tights and a coat that appears to be a mans and is way too big for her. We can also make out that she is wearing make up which shows that she is still making an effort for something which we find out about later in the video.
The video is shot in black and white which helps to represent the bleak and depressing life she is leading and the fact there seems to be no joy to her story. The video pulls focus in a lot of the shots in the video to show the bleak reality of her life
This shot represents that looking up to the sky gives her an escape and a sense of freedom from the life she is leading. This shot contrasts with all the close ups of her we see as they enclose her and make her seem trapped and as though she is trying to escape.
In the video there are a lot of close ups of the protagonist. This helps to create a feeling of sympathy from the audience to the girl featured in the music video, the fact that the lyrics link to what we are seeing also helps with this as we are seeing a wasted life and a girl struggling. The protagonist has no power in the music video and she uses drugs to take her away from the reality of the life she is living.
The music video begins after it has been made clear to the audience that the girl has died because of her addiction to drugs. This scene is shot in colour and the rest of the video is in black and white, this could show that she is finally happy and in peace. The music itself finally starts and as it does we see a shot of the girl, alive, lying wrapped in a sleeping bag on a park bench. This tells us more about her as a character and suggests to us she may be homeless and have little money. This is how the audience realises that she is the protagonist and so the main feature of the music video.
We are shown that the trees have no leaves on them by this long shot, which shows the audience that it is autumn and so builds a further feeling of sympathy for her as we then know she will be very cold.
We then see a close up of her pulling the blankets further round her, trying to keep warm, which further creates a feeling of sympathy and leaves the audience asking questions like what happened to her?
The mise-en-scene also helps to tell the girls story as the girl looks bedraggled wearing ripped tights and a coat that appears to be a mans and is way too big for her. We can also make out that she is wearing make up which shows that she is still making an effort for something which we find out about later in the video.
The video is shot in black and white which helps to represent the bleak and depressing life she is leading and the fact there seems to be no joy to her story. The video pulls focus in a lot of the shots in the video to show the bleak reality of her life
This shot represents that looking up to the sky gives her an escape and a sense of freedom from the life she is leading. This shot contrasts with all the close ups of her we see as they enclose her and make her seem trapped and as though she is trying to escape.
A Team music video
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